You can have the best idea or product in the world, but without the right marketing knowledge to drive it, it ain’t gonna work! It’s become standard practice for smaller businesses and startups to delegate digital marketing efforts to their junior staff or interns. This can be a case of not having resources, but it can also be due to a lack of understanding of the importance of social media and digital marketing in building your brand, your online presence, and your website traffic. These are major aspects of your business that are relative to whether it succeeds or fails – not to be dramatic!
That’s why it’s usually a smart move to outsource your digital marketing to a digital agency, consultant, or freelancer who has the skills, knowledge and background to reach your target audience online. If you still aren’t swayed, here’s 3 big reasons why outsourcing your digital marketing could be the best decision for your business.
1. You’ll get access to experts
Whatever your budget is, you won’t be short of options when it comes to outsourcing digital marketing services. Even on the smallest of budgets you’ll find experienced freelancers (hiya) who act as an offsite extension of your team. On a larger budget, if you’ve got the luxury, you can hire a full service digital agency who will provide a full team to cater to all your needs (needs that you probably don’t know exist). Most agencies will be able to offer expertise that covers the full whack – social media, PPC, SEO, copywriters, graphic designers, web developers, and probably more.
2. You’ll be using the latest technologies and tools
There are new tools and techniques emerging out of the digital world on what seems like a daily basis, especially in social media. Whether it’s new features or advertising capabilities, Facebook rolls out improvements and changes to their API all the time. The technical side of digital marketing moves ridiculously quick, and people who work in the industry breathe it all in so you don’t have to. When you bring someone on board to grow your online presence you can safely assume that the best research techniques, tools and marketing applications are being used to do so.
3. You’ll save money in the short-term and the long-term
It’s a bit of a misconception that all digital marketing agencies, consultants and freelancers are wildly expensive. If you consider how expensive it is to cover the salary of one single in-house marketer for a year as a comparison, you can see the difference pretty quickly. Not only will you be paying significantly less per month than you would to build a small in-house team, you’re also likely to get more value for what you spend in terms of experience and knowledge. That one-man-band marketing team that you hire in-house may have basic knowledge across all of the key areas of marketing, but that knowledge probably won’t delve too deep into each specialism. Basically, you’ll get much more for your money by outsourcing.